The OODA Group

Strategic Marketing for Pool Builders

Helping You Sell the Dream—One Pool at a Time

You don’t just pour concrete—you bring backyards to life. But in a competitive market, your stunning craftsmanship isn’t enough if potential customers can’t find you online. Whether it’s a luxury custom pool or a family-friendly retreat, our job is to help homeowners catch the vision—and call you to bring it to life.

How We Help Pool Builders Stand Out

We specialize in marketing for pool builders—designers, contractors, and firms who turn visions into stunning outdoor spaces. Whether you create luxury escapes or family-friendly backyard oases, we craft a marketing strategy that reflects your artistry and helps future clients catch the dream.

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Attract high-intent leads ready to invest in their dream backyard

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Get discovered by homeowners, developers, and luxury builders in your service area

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Dominate Google Maps and "pool builder near me" searches

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Turn your website into a stunning digital showroom that converts

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Stay in touch with prospects using smart automation and follow-ups

Marketing Tools That Make a Splash

Local Search Engine Optimization (SEO) That Elevates Your Work

Rank for searches like “custom pool builders” and “inground pool installation in [city]” right when buyers are looking

Paid Ads That Inspire Action

Show up with visuals and messaging that capture attention and spark imagination

Websites That Feel Like the First Dive

Design that reflects your craftsmanship and guides visitors toward action

Review Strategies That Build Confidence

Showcase satisfied clients and jaw-dropping projects with consistent, 5-star feedback

CRM & Automation for Seamless Follow-Up

Keep potential clients engaged from quote to project completion

Content That Inspires and Educates

Blog posts, design guides, and FAQ pages that answer questions and highlight your expertise

No stock strategies. No guesswork. Just creative, conversion-focused marketing aligned with your brand and audience.

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The OODA Way: Creative Thinking Meets Proven Process

  • Observe trends in your market, seasonal demand, and local competition
  • Orient your message around your design style, build quality, and dream factor
  • Decide which channels inspire buyers most—SEO, image-driven ads, Google LSAs, and more
  • Act fast with creative campaigns that evolve alongside your business

You don’t just build pools—you bring visions to life. Let’s help your clients dream big and choose you to make it real.

Testimonials

“Any company smart enough to bring these guys on is going to do well. It wasn't a fluke; they made us better."

Mark Pierce

“They just know how to build something real—from the ground up—and make it thrive.”

Dr. Julia Wiener